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The State Government of NSW has launched its latest program designed to
promote safe and responsible boating statewide.
Transport for NSW develops safety programs in response to evidence-
based analysis of boating incidents. This work reaffirms the fact that men
aged 35-55, in small craft, are frequently involved in fatalities and that 9
out of 10 people who have drowned weren’t wearing a lifejacket and may
well be alive today had they had worn one.
This year’s campaign theme is: Wear a lifejacket – don’t risk your life. This
message will be delivered through a public awareness campaign that
includes TV, radio, print and online. The campaign features a series of
interactive digital videos that reinforces personal responsibility especially
when it comes to making a choice to wear a lifejacket or not.
It will also be promoted through a third season of the Old4New mobile
lifejacket promotional vehicle that began this season’s site visits on
Boating Safety Day, 27 September at Pittwater. RMS led the delivery of
Boating Safety Day this year which was staged in five locations statewide
along with collaboration from partners such as DPI Fisheries, Police Marine
Area Command, Marine Rescue NSW, Westpac Rescue Helicopter and Surf
The Old4New program is designed to raise awareness, and promote the
wearing, of modern lifejackets, and to promote awareness of the need to
care for and service inflatable lifejackets.
This care and service theme is expected to be a major emphasis for the
Old4New team over the 2015-16 boating season.
The campaign includes a renewed push to build even better partnerships
with industry through a Retail Partner Program. This program has seen
more than 60 retail outlets statewide join the effort to promote the wearing
of modern, comfortable lifejackets. Participating retailers have made an
extra commitment to promote modern lifejackets with some outlets even
offering the most modern, slimline styles as part of the sales package when
people choose to buy a boat.
Transport for NSW boating safety spokesman Neil Patchett said: “The
overall campaign continues with the theme of promoting personal
“Much has been achieved over recent years with lifejacket wear rates
increasing significantly and the long-term fatal incident rate continuing
“Any success to date in developing a culture of safer boating is also
attributable to our partners in safety who have done an outstanding job in
helping promote safe, responsible and enjoyable boating.
“Organisations such as Yachting NSW, Paddle NSW, Rowing NSW, the
Marine Teachers Association, Marine Rescue, Sailability, Surf Life Saving and
the Boating Industry Association have all made significant contributions to
support a culture of safer boating.
“Of course boating is a relatively safe activity and we are blessed with many
outstanding waterways in NSW but lives continue to be lost in recreational
boating and tragically nearly all boating fatalities are preventable.”
Mr Patchett said the Transport for NSW safety program was, like the $70
million NSW Boating Now infrastructure program, funded from revenue
raised from boating fees such as boat driver’s licence and boat registration.
“Just as there is a serious program to build new and improved boating
infrastructure across NSW, the safety program is helping to create a culture
of safer boating. Both programs are ploughing boating fees back into
products and services to support the boating public,” he said.
The mobile lifejacket promotional
vehicle schedule for October is:
Sat 3th October 2015, 7:30am - 1:00pm, NSW
Youth Championships, Georges River 16ft Sailing Club,
Sanoni Ave, Sandringham, BOTANY BAY
Sun 4th October 2015, 9:00am - 1:00pm, Ku-ring-
gai Chase National Park, Off Liberator General San
Martin Drive AKUNA BAY
Mon 5th October 2015, 6:00am - 9:00am, George St, WINDSOR
Mon 5th October 2015, 2:00pm - 5:00pm, Tench Reserve, off Tench
Ave and Jamison Road Jamisontown, PENRITH
Sun 25th October 2015, 10:30am - 2:00pm, Bowna Waters Reserve,
Old Sydney Rd, Table Top, Off Mitchell St ALBURY
Sat 31st October 2015, 2:00pm - 8:00pm, Lake Hume Classic, Lake
Hume Tourist Park – Marquee, ALBURY
Sat 31st October 2015, 9:00am - 1:00pm, Lake Albert, Near Boat
Club off Nelson Drive in Bosley Park WAGGA WAGGA
Sat 31st October 2015, 2:00pm - 5:00pm, 5 Mile Ramp, Boorooma
St, WAGGA WAGGA
For full program details go to:
A good day out on the water is a safe day.
Don’t risk it ... wear a lifejacket.
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